An absolute must have. I make sure I keep 2 bottles at all times 😘
Femmagic
Coocheewaa is FEMMAGIC's plant-based feminine wash, handcrafted in small weekly batches since 2017.
The name is playful girlfriend talk for "coochie wash," and the formula keeps that same easy spirit: a light herbal lather that cleans your outer intimate area and leaves skin feeling soft, comfortable and cared for.
Still handmade in small batches, now pH-balanced and at a price that fits your everyday routine.
Product information
The FEMMAGIC Promise
How to Smell Good Down There, the Simple Way
Freshness starts with less, not more. Your body already looks after the inside, so all it asks for is a mild cleanse on the outside. Coocheewaa is lab-tested at pH 4.5, the same gentle acidity your intimate area keeps on its own, so it cleans without upsetting your natural balance. Its soft lather comes from plant-derived coco-glucoside and decyl glucoside, with lactic acid holding the formula at that pH. Lemongrass, clary sage and lavender essential oils finish it with a clean herbal scent, no synthetic perfume.
Why women reach for Coocheewaa
- Poured fresh every week: small handmade batches, so every bottle you open is new.
- pH-balanced, lab-tested at 4.5: a mild glucoside lather that cleans without stripping or leaving skin tight.
- Scented by plants: three essential oils and nothing artificial.
- The FEMMAGIC Promise: vegan and free from parabens, sulfates, phthalates, petroleum and artificial dyes.
- One wash, head to toe: use your Coocheewaa wash on the bikini line and the rest of your body too.
How to use
- Squeeze a small amount onto clean hands or a soft washcloth
- Lather over the vulva, bikini area and body.
- Rinse with warm water and pat dry.
External use only. Never use inside.
Good to know
Coocheewaa is made without synthetic thickeners, so warm weather can make it separate or turn more liquid. That's completely normal. Give the bottle a shake and keep it somewhere cool to hold its texture.
Frequently Asked Questions
What can I do instead of douching?
Skip it and let your body do its job. Douching rinses away the friendly bacteria that keep everything balanced. A better routine is to wash the outside once a day with warm water or a mild feminine wash like Coocheewaa, wear breathable cotton underwear, and change out of damp clothes quickly.
How do you properly wash your vulva?
Use warm water and a small amount of mild, plant-based wash on the outer lips and bikini area only. Clean from front to back, rinse well, then pat dry with a soft towel. There's no need to wash inside, because your body takes care of that on its own.
Does the vagina clean itself?
Yes. The vagina is self-cleaning: natural discharge carries away old cells and keeps the area comfortable. That's why internal washes aren't needed. Care for the outside only, and let your body handle the rest.
What is the best soap for the vaginal area?
The best feminine wash is a mild, plant-based cleanser made for intimate skin, ideally pH-balanced, with no harsh detergents, parabens or artificial dyes, and a light natural scent. Use it on the outside only. Coocheewaa was made for exactly this: a handmade wash, lab-tested at pH 4.5, scented with three essential oils.
The Femmagic Difference
Every FEMMAGIC formula is plant-based, herbalist-made and created with intention by our founder, Maat Petrova. Rooted in generations of Caribbean and African herbal tradition, our care is honest, gentle and free from shame.
Customer Reviews
Overall rating: 4.9 / 5 from 780 reviews.
Listen I’ve been using these 🐱 products for years and I do mean years and I haven’t had any issues with anything. I faithfully buy the coocheewaa and vagelixir. These products are literally the 🐱 crack! Your girl will thank ya! She’ll def be a happy gal 😉. Your partner will 🥰 🥰 ya down bad.. it’s a must buy. 🍓 Strawberry 🍓
I refuse to buy anything else to wash my lady lotus, been using this for years now and couldnt imagine not using it. Its the best product Ive ever used, keeps me clean & fresh everytime! No itchiness, no burning, no smells, no bad ph. This is the fix. I am from the UK, & I don't business, I will pay the int. price everytime for these high quality natural products :) stock up ladies!
My favorite wash leaves not irritation.
This is not my first time using femmagic, but it is my 1st time leaving a review, and honestly I will keep it short and sweet but real. As an herbalist myself, I am attracted to simple product with simple ingredients. Many people have a misconception that the more ingredients the more efficient, but not for me at least. Especially for things that will end up in your body regardless of how it is consumed, I need simple, natural, organic ingredients, that keeps working like magic such as my coocheewaa.
I swear by this product as I can never use anything else! It’s been about 5 years that I’ve been using coochewa. You know it’s good when your husband knows the name lol. I make sure I’m stocked up with an extra bottle at all times. I tell all the girls about this product.
Absolutely love this product recommend this to every female!!!!
I love it It’s feel good when using prouder I will purchase again…something have as female…
Very few products sold to the masses have little to none integrity in its ingredients. I’ve been using fem wash for quite some time and it has become a must have in my shower corner. Ingredients with integrity that I trust to use on my lady parts that don’t irritate or throw off my PH balance plus smells wonderful! I always recommend to my friends and I will always be a consumer of this product. 💕 Thank you for this wonderful wash MAAT💕
Exceptional always 🤩
Love it..half way gone! Will be ordering more!!
So in love I had to double up… I’ve been a customer for 3 or 4 years now… I honestly love the products and will continue to be a loyal customer 🫶🏾💕
It is so wonderful to wash with
This is my jam! Keeps me fresh and smells pleasant too!
Love it too much
Best feminine wash I’ve ever used. I immediately order more before I even run out. I can’t go without it! 🩷
I like the freshness that I get during my shower!
I love how thoughtful the ph strip test is!
🔥🔥🔥🔥🔥🔥
Keeps you fresh all day. I just love it..
My sweet cooch cocktail! I'm trying to savor the last of my 4oz bottle🤣🤣 Love the love you pour into it💙💙💙 Thank you
Love this product.😍 I have been a faithful follower of Maat since 2019 and she has changed the feminine care industry with all of her products. If you are not using these products sis, you are definitely missing out. 👏🏽
Absolutely Divine and I love the fact that it heals; smells 😍 and balanced my ph. Highly recommended!!
I loveeeee Cocheewa I have been buying this for years product is always consistent and it leaves you superrrrr wet and fresh ! Please never stop making this the girls need it
I love this product
I purchased my first bottle of Coocheewaa, but I ordered the smallest size to see if I liked it. Needless to say, I wished I would have bought the bigger one initially. Well, I didn’t waste any time placing my next order for the big bottle. Ladies, do yourselves a favor and just get the big one. You’ll absolutely love it. I’m telling you all, from the first time I used it, I knew I’d be back for more. I refilled the smaller bottle from my larger purchase and gave it to my daughter. My next step is to just get on the substitution plan because I never ever want to run out of this product. Results: Instant freshness Please don’t ever stop making this Coocheewaa.
Since I've discovered this product two years ago I can't use anything else! My lady parts have been so happy. PH has never been off, no usual discharge or off putting odor... it's really been a game changer for me!
LOVE THE PRODUCT IT IS AMAZING THE SMELL IS AWESOME........
3rd time buying products from here And love it 🥰 It last a longtime smells great and keeps me fresh all day .
Love your product
I love this product so much!! It leaves me feeling clean and fresh all day .. It smells just like it feels .. 🥰 I trust this company and what it stands for . Vegan , clean, natural ingredients! 🦋 You won’t be disappointed! 🌺
i love it i feel so fresh nd clean throughout the day definitely recommend to all ladies but love it so much i will not be sharing mine with the ladies at home 😂
Love this product!
Coocheewa is THE BEST PRODUCT ON THE MARKET to keep your pH balanced and clean!!! I used to get yeast infections when reaching a certain age. This product and Vagelixir saved me from over the counter medicines. It's been years of relief! Thank you!
i am absolutely hooked on my wash & oil !! i love it so much !! my daughter turned me onto these products & it’s been my favorite products ever !!! i am a nursing assistant & i love to pamper myself so i make sure i always have this on hand bc i deserve it !!
This is the best I ever had. I have used so many products and they have always thrown my PH balance into a wreck, not this product it make me feel like a women again. Please continue making your products. I'm a customer always💜
Babe let me tell u, for all that are new here this here Coochewa and Vagelixer (not pictured) are thee go to products for your yoni sweet pot... ✨️ 💖 when I tell you I've been buying for years without skipping a beat. U be ready to yum down your own sweet pearl after a good Coochewa shower and vagelixer fresh down. It has my husband going crazy everytime. He still to this day asking me what am I doing to make her this good. I smile and say keeping her clean with Femmagic products. This 🐱 💦. It helps with a lot of other things as well. I wholeheartedly push this product to be used by all women. 🍓Strawberry 🍓
Don't bother buying the travel size.....go for the FULL SIZE!!!!.......IT WORKS after one application.....tame that odor and itch!......Best product I've used
LOVE IT ALL I CAN SAY IS GO GET YOU SOME
I love it just as much as I love the other one and I will be getting some more.